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After we have our strategy down we will do a full blown launch on key areas specific for your industry type. We will utilize A/B testing to see conversion rates from different platforms such as Pay Per Click vs Facebook Ads or Ad Words vs Yelp ads etc. This will allow us to compare each platform and see where your customers are searching for your services the most, then target those areas more effectively.

Launch It

After a brief questionnaire call from one of our business analysts, our professional research team will hit the ground running. We will review your current digital presence and see where we can help strengthen your brand and presence . We will also look into your key competitors to get an understanding of your industry to see who the big players are and what they are doing well. We also look at what areas your competitors are lacking and use that to help excel your brand to surpass the competition. Next we will gather keyword searches that are used everyday by your potential customers who are searching for the services your company provides. We then analyze each keyword and choose only the ones we know you will have the opportunity to rank for. Keywords that have high search volume with low industry competition. This process will help us start building your online ranking for search engines such as Google, Chrome, and Firefox. Our goal is to start getting you more exposure through search results and drive traffic to increase your sales. After this initial analysis we will custom tailor a plan thats fit for your business’s specific needs. We will then present the results to you with real data that we have collected along with our plan of execution. Once our team is hired we’ll take over you’re entire digital presence so you can focus on running your business. We”ll continue to optimize your site, check the performance of your ad spending, monitor any risks of competitors, update your content for blogs and social media, and keep your followers and subscribers engaged.

How We Work

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Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. According to a recent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels. Why is this important? If you aren't creating video, you're likely falling behind. But don't fret. For most videos, the more simple and raw it is, the more authentic the content seems … and that's what really matters to your audience.

Video Marketing

Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content that will help your business get ranked higher on search engines.

Content Strategy/Blog

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode. When the 5 digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing Generally speaking, the goal of SMS marketing is to build a database of subscribers to increase customer loyalty. When implementing close range marketing tactics, text messages are an ideal way of notifying people within your vicinity of any immediate offers, without having to use push-notification applications. More than informing your customers of upcoming deals, it can also be a great way to send reminders for upcoming events and engage your customers by polling their opinions. In fact, for at least 60% of consumers, SMS marketing is preferred to other email marketing and push-notification services (Forbes). Many delivery platforms allow for easy segmentation and management, so the most relevant text messages can be sent to those who are most likely to convert. It’s also preferable in that it tends to be less expensive when compared to other methods of distribution, making it a cost effective mobile solution. Keep in mind that while similar, SMS marketing is not the same as close range marketing. To learn more about the relationship between SMS and close range marketing, read my brief on the differences between the two. Furthermore, see how we can help you with your SMS and mobile marketing needs.

SMS Marketing

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Photography used in company branding involves images that will appear on websites, in brochures, and most importantly on social media. These images include on-location photographs or headshots of the company leaders, team photos, images of the office environment of the company, images of products and/or services, and even corporate events or meetings, of which the latter can be uploaded to Twitter and Facebook in real time or used in later publicity endeavours.

Photography

If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising programs.

Web Design

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